My roles in this project were in writing the script copy, as well as initial storyboarding for the video. The goal was to capture the brand essence and emotion behind what the Reliant Credit Union brand meant to the staff and membership. I had an essential role in ensuring that my vision was translated from concept to reality, and utilizing my video production and copywriting skills to create a result that spoke to our abilities as a creative agency and that introduced members of Reliant Credit Union to the new brand in a way that peaked their interest and got them excited about the new brand direction.